Half the world’s population. One of healthcare’s largest untapped markets.

About The Book

For decades, women’s health has been systematically under-researched, under-measured, and under-capitalized because the system never treated it as a serious market.

After two decades inside global wealth management allocating billions in capital, investment strategist Maryann Selfe began noticing a striking pattern: while investors debated the future of healthcare innovation, women’s health rarely appeared in investment frameworks or asset-allocation discussions.

In The Billion Dollar Blindspot, she uncovers how this oversight created a massive disconnect between women’s health needs and where capital flows, and shows readers how this hidden market emerged, why it is now accelerating, and how to recognize the investment opportunities forming as women’s health innovation finally begins to catch up.

222

The Blind Spot

How women’s health became invisible to capital markets.
231312

The Current Climate

The founders, investors, and forces reshaping the field.
opportunity

Finding Your Path

Where individuals can participate in the opportunity.
framework

Investing With Confidence

A practical guide to understanding healthcare investing.
wave

Beyond Investing

How advocacy, culture, and demand shape markets.

Reviews

Women's health is not a niche but a foundational market in its own right. This book is both a must-read and a must-apply.

Laurel Walzak

Professor & Global Consultant

I feel inspired to research women's health companies in which to invest. Your use of 'amputation' to describe a hysterectomy drives home the point.

Mary Eisenhauer

Advance Reader

Research into medicine pertaining to women is sorely lacking. I thank you for taking on this important work to close the investment gap.

Nan Beers

Advance Reader

Why Women’s Health Is the Investment Opportunity of Our Time

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