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Why Order
This is the beginning of a larger conversation about who healthcare innovation has historically been built for and where capital is beginning to move next.
Pre-ordering helps surface this conversation to readers, investors, founders, and institutions.
Medicine historically used the male body as the default in research, diagnostics, and treatment development. This created systemic gaps in how women’s health conditions are understood and treated. These gaps represent both a healthcare challenge and a significant opportunity for innovation and investment.
Order 1 Copy
You’ll receive:
Complimentary Virtual Launch Salon access
Founder case studies exploring the hidden infrastructure behind women's health innovation
Order 10 Copies
You’ll receive:
Everything in Level 1 plus
Priority invitations to the Reading Circle
Order 25 Copies
Designed for readers who want to go deeper into the ideas, the thesis and the investment opportunity.
You’ll receive:
Everything in Levels 1 and 2
Live Investor Q&A Session
Half the world’s population. One of healthcare’s largest untapped markets.
What This Book Is About
For decades, women’s health has been systematically under-researched, under-measured, and under-capitalized because the system never treated it as a serious market.
After two decades inside global wealth management allocating billions in capital, investment strategist Maryann Selfe began noticing a striking pattern: while investors debated the future of healthcare innovation, women’s health rarely appeared in investment frameworks or asset-allocation discussions.
In The Billion Dollar Blindspot, she uncovers how this oversight created a massive disconnect between women’s health needs and where capital flows, and shows readers how this hidden market emerged, why it is now accelerating, and how to recognize the investment opportunities forming as women’s health innovation finally begins to catch up.
- Women’s health may be the most overlooked investment opportunity of our time.
Reviews
MoneyWeek Magazine
Women's health is not a niche but a foundational market in its own right. This book is both a must-read and a must-apply.
Professor & Global Consultant
I feel inspired to research women's health companies in which to invest. Your use of 'amputation' to describe a hysterectomy drives home the point.
Advance Reader
Research into medicine pertaining to women is sorely lacking. I thank you for taking on this important work to close the investment gap.
Advance Reader
About The Book
What This Book About
This book is not a call for charity. It is a book about mispricing.When a category of healthcare affecting half the population remains under-researched, under-measured, and under-capitalized, the result is not only unnecessary suffering. It is market inefficiency. And market inefficiency creates opportunity.Inside the book, you’ll meet founders building breakthrough diagnostics and treatments, investors who saw the opportunity early, and the forces now reshaping women’s health into one of the most compelling growth markets in healthcare.
Who This Is For
This Page Is For You If…
• You are curious about women’s health as an overlooked market• You want to understand how capital shapes what gets built• You are interested in innovation, investing, or founder stories• You want to bring this conversation into your network, team, or community
Community Framing
For the Blindspot Community
Blindspot Community has always been about seeing what others overlook.This book grew out of that same instinct: to look where systems fail, where capital hesitates, and where the next wave of opportunity is quietly forming.If you’ve been reading, listening, and thinking alongside this project, this page is for you.These bonuses are designed to help you not just read the book, but engage with the ideas more deeply and bring them into your own circles.
FAQ's
Frequently Asked Question
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Help Surface the Blind Spot
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Once you have ordered your copy on Amazon, return here to claim your bonuses. Simply submit your order confirmation and the number of copies you purchased. Your bonuses will then be delivered to your inbox.
Help Surface the Blind Spot in women’s health
Once you have ordered your copy on Amazon, return here to claim your
bonuses. Simply submit your order confirmation and the number of copies you
purchased. Your bonuses will then be delivered to your inbox
An essential read for investors in healthcare. Selfe does a great job of marshalling insights from her own experience to highlight the status quo.